Here are just some of the best reasons why marketers today should take the time to learn to code.
More Effective SEO
In order for SEO to be as effective as possible, marketers should be able to read the HTML skeleton of a page. SEO and digital marketing have, over time, fused together more and more - largely due to the fact that SEO relies heavily on content. Because of this, a large majority of marketers also consider themselves to be SEO specialists as well.
In order to optimize a page with maximum effect, marketers should be able to read the page's skeleton - which means being able to effectively read HTML. In order to determine, edit and change meta descriptions, keywords, title tags or headers, a marketer needs to be able to find them by looking at the HTML 'bones' of the site.
Web Design Skills
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As a marketer, it's often your job to ensure that a webpage looks nice and performs well. Whether you're working alone or with the help of a web designer, a good marketer knows that even though looks aren't always everything, a site that looks clean and well-designed is much more likely to get a decent amount of attention than one which is messy and unstructured.
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In order to understand the impact and carry out any necessary changes which need to be made as a result, marketers should measure their campaigns regularly. Whilst Google has made their analytics quite simple to understand, marketers need to fully understand how to make essential changes based on analytics data, embed codes, and track the pages which users are visiting.
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